PPC AI: How Adspert’s Algorithm Nails Bid Optimization
In this article, I will explain how our PPC AI algorithm works and boost your PPC (pay-per-click) ad profits.
The Adspert algorithm is designed to get the most out of all your biddable objects: keywords, products, categories, audiences and everything else that can be bid on.
Our ultimate goal? To secure you the best possible bids and help you achieve your goals within your specified budget.
Estimated reading time: 11 minutes
Prime Day In October: 3 Tips to Boost Your Sales
The rumors are over: Prime Day in October is on! After last year’s Prime Early Access Sale, Amazon introduced it as Prime Big Deal Days.
In recent months many eCommerce businesses had to adapt or cut costs for various external reasons. This is your golden opportunity to increase sales already before Black Friday! After another record-breaking Amazon Prime Day 2023 in July it makes sense to grab the chance and take part.
Read on to learn how to get your Amazon store and listings ready for the event.
How to Improve PPC Performance: 7 Reasons for Below-Average Results
There are multiple reasons why the performance of a particular account may suffer. The online advertising world is a constantly changing landscape.
Competition intensity changes, user behavior varies, external events like weather or politics all affect how Ads campaigns perform over time.
Another factor affecting the performance of your account is the changes you or the tools you use do.
Estimated reading time: 4 minutes
Amazon PPC: Leitfaden zur Optimierung von Amazon Ads (2023)
Mit Amazon Pay-Per-Click hast du die Möglichkeit, deine Zielgruppe dort zu erreichen, wo sie einkauft: auf Amazon.
Und indem du deine Amazon-Anzeigen optimierst, kannst du deine Umsätze sogar maximieren. Wenn du das erreichen willst, werden dir die Tipps in diesem neuen Leitfaden für Amazon Ads gefallen.
Los geht’s!
Geschätzte Lesezeit: 39 min
Promote Listing on eBay: Now More Space for Your Ads
Ad slots for eBay Promoted Listings Advanced have expanded again. The best part?
You can win even more impressions and sales of your listings with the help of eBay ads.
Keep reading and find out more about all details related to the most recent slot expansion of Promoted Listings Advanced.
Adspert PPC Optimization Types: Revenue, Profit and Click
Adspert offers three different optimization types: Revenue, Profit and Click Optimization.
Depending on your platform, account settings and conversion values, all three options might not be available at all times. Read on to learn more about each optimization type.
Estimated reading time: 3 minutes
How to Advertise on Amazon: From Zero to Hero
If you are a business owner with products to sell then you’re probably asking yourself two things:
- Where can I sell my products?
- How can I advertise my products?
Estimated reading time: 5 minutes
eBay PPC Expands Promoted Listings Advanced: From 1 to 4 Slots
A fresh announcement came out about an expansion of eBay PPC – Promoted Listings Advanced! Based on the PPC (pay-per-click) model, users could get access to the top slot of eBay’s search results.
What benefits does the novelty bring to sellers? An expansion from 1 to 4 top slots! Embrace the expansion and get more impressions, better visibility and higher sales.
Estimated reading time: 8 minutes
How does Adspert add new keywords on eBay?
This article explains how Adspert finds and adds new keywords on eBay Ads.
If you would like to use new keywords, you have three options to choose from: add them automatically, suggest new keywords only and do not add any keywords.
Read on to find out more about keywords options for your eBay Ads.
Estimated reading time: 5 minutes
Create Promoted Listings Advanced Campaign on eBay: Step-by-Step Guide
This is a step-by-step guide on how to create your first Promoted Listings campaign on eBay.