Amazon Acronyms: List of 123 Abbreviations and Terms

Amazon has not only established itself as a multinational e-Commerce giant but has also strengthened its role as an advertising platform.

With great power comes … great Amazon lingo! Amazon terminology basically became a language of its own. Amazon acronyms list is long, and includes a great number of abbreviations, specific terms and other expressions related to Amazon Ads.

That’s why I created a cheat sheet to help you end feeling lost and clueless in the Amazon universe.

Consider it your go-to Amazon Ads glossary that’s always only one click away. Especially if you’re new to Amazon.

Let’s go!

Estimated reading time: 22 minutes

When Can I Set My Goal to an ACoS, ROAS or Cost per Conversion Value in Adspert?

Knowing when to transition from a Cost per Day goal to revenue-based goals such as ACoS, ROAS, or Cost per Conversion is crucial for effective PPC campaign optimization in Adspert.

However, before making this switch, it’s important to evaluate the performance of your conversions in the Performance Group.

In this article, we’ll explore why revenue-based PPC goals require sufficient revenue data and how conversions play a vital role in optimizing your campaigns.

Estimated reading time: 2 minutes

7 PPC Bid Management Tips For Maximum Profit

Looking to optimize your ad spend and maximize results in the world of online advertising?
Discover the power of PPC bid management.

As demand drives up costs per click, it’s crucial to track, analyze, and optimize your ad spend effectively.

Learn 7 practical tips on how to take control of your ad dollars, boost sales, and make informed advertising decisions with bid management best practices.

Estimated reading time: 7 minutes

What Is The Difference Between SEO And PPC?

What are the advantages of SEO when compared to PPC?

What are the disadvantages of SEO when compared to PPC?

All these questions and more will be answered in this article. Both of which I will describe in later parts.

Estimated reading time: 4 minutes

Google Ads Bidding: How Does Adspert Adjust PPC Bids?

Adspert, a powerful PPC (Pay-Per-Click) optimization tool, employs a sophisticated approach to adjust bids across various advertising platforms.

In this article I present various bid adjustment strategies within Google Ads bidding employed by our smart AI. Our ultimate goal is to maximize your profit. Let’s have a look how does it handle PPC bid adjustments to maximize the effectiveness of your PPC campaigns.

Estimated reading time: 8 minutes

Bing Ads vs Google Ads; Which One Is Better?

Bing Ads vs Google Ads, which one is the way to go? A lot of online advertisers face the same dilemma.

In this article, I will directly compare both advertising platforms. Keep reading to learn more about Bing Ads (now known as Microsoft Advertising) and Google Ads pros and cons.

I’ll lay it all out to help you make an informed decision on where to invest your online advertising budget.

Let’s dig in!

Estimated reading time: 6 minutes

How To Effectively Combine PPC and Content Marketing?

As a small business owner, it’s challenging to juggle multiple areas of improvement simultaneously.

Marketing often takes a backseat as teams stick to a single strategy, such as social media marketing.

However, to stay relevant in today’s dynamic market, it’s crucial to combine various marketing approaches, including PPC. Discover how to develop and blend PPC and content marketing strategies for exceptional results.

Estimated reading time: 3 minutes

Improve Your Amazon PPC strategy: 3 Tips for Beginners

Ecommerce business has grown enormously in recent years, and selling on Amazon is not an exception.

Amazon sellers and vendors compete not only on a product-level, but also battle for the attention of online shoppers.

If you want to succeed in Amazon sales AND remain competitive, you have no choice but to come up with an effective Amazon PPC strategy.

In this post, I will share 3 tips for beginners on how to set up Amazon advertising strategy

Estimated reading time: 6 minutes

How To Choose Keywords for Google Ads: 4 Effective Tips

Having solid SEO (Search Engine Optimization) strategy and implementation is a crucial link for you to get organic traffic to your website. But statistically, paid searches are widely used by businesses because they often offer good results in a short period of time.

What works best? The combination of both, SEO and online advertising!

But here’s the kicker: they are both based on keywords. Keywords are the life juice of Google search engine results page and Google Ads alike.

Estimated reading time: 6 minutes

Google Shopping Ads Optimization That Boost Your Conversions

Google Shopping Ads Campaigns are a powerful tool to drive traffic and increase sales for your business.

In this article I will show you how to optimize all your Google Shopping Campaigns to upgrade your online advertising game!

Estimated reading time: 5 minutes