Since it’s been founded, Adspert has been very focused on building easy to use, high-performing advertising technologies; that enable businesses to automate their advertising campaigns.
Working towards that goal, we are adding more and more features every day. At the same time, we are releasing useful blog posts to support you in your Amazon PPC optimization efforts. For example, about suitable Amazon PPC strategy, how to prepare for Prime Day and such.
A YouTuber and a professional in the PPC industry, David Zimmermann, has posted a video reviewing the Amazon optimization tools out there in the market.
As a very experienced company in the field, Adspert has been selected among the top companies within the list.
Comparison of over 40 Amazon Ads tools
In his unbiased review (see the video below), David Zimmermann compared 40 Amazon PPC tools based on numerous criteria, such as:
- Machine Learning AI
- Placement Bids
- Target / Keyword Harvesting
- Smart Budget Management
- Quick Analyze / Smart Filters
- Easy Optimization / Suggestions
- Analyze / Optimize Placements
Outstanding Amazon keyword/ASIN harvesting and profit maximization
In the review, Adspert is chosen as one of the best Amazon optimization tools among 40 platforms based on our features such as autopilot optimization, keyword/ASIN harvesting, budget management, advanced filtering, powerful bidding algorithm, and the very useful forecasting capabilities.
But there was one category in which Adspert stood out in particular: “Target Harvesting”. Adspert is the only Amazon Ads tool besides another provider that can automatically shift keywords between campaigns of different ad types (Sponsored Products, Brands & Display).
“This is extremely powerful and will save you a ton of time.”
— David Zimmermann, Amazon PPC Expertr
Watch this video on YouTube.
This video is embedded in the extended data protection mode of Youtube, which blocks the setting of Youtube cookies until an active click on the playback occurs. By clicking on the play button, you consent to Youtube setting cookies on the device you are using, which may also be used to analyze user behavior for market research and marketing purposes. You can find more details on the use of cookies by Youtube in Google’s cookie policy at https://policies.google.com/technologies/cookies
In addition, Adspert also made it into the Top Amazon PPC tools worldwide because it focuses on maximizing the Amazon seller’s profits. Unlike Adspert, most of the other tools rely on ACoS-based automation, which is technically easier to implement, but often results in lower overall profits.
So, providing a true automation experience, Adspert’s bid management platform allows its customers to optimize their stores on profits, forecast their advertising performance, quickly access campaign and product-based reports, and get directly actionable suggestions on keywords, budgets, and products.
Amazon PPC Tool from Germany
In an article on onlinemarketing.de, Thomas Koch, advertising icon and agency founder, also reported on David Zimmerman’s review. Adspert was featured as the only German Amazon Ads tool (with german speaking support) to compete with the U.S. tools at the top of the list.
