Increase eBay Listings Visibility
Until now, all sellers using eBay PPC and PLA – Promoted Listings Advanced could only compete for the one top slot in eBay’s search results.
Not bad at all, but it does make the already tough competition even tougher. With expanding the number of available slots from 1 to 4, there are more opportunities for sellers to scale up the listings visibility.
Pro Tip
Would you like to drive more sales to your eBay listings? Check out our Ultimate Guide to eBay Promoted Listings Advanced and nudge tire-kickers into action-takers!
According to eBay, 1 in 5 purchases start with a listing that appears at the top of the eBay search results page. Nothing beats being in the top 3, right? Now there’s an opportunity to even be in the top 4! Since this news just came out, now is the time to be an early adopter. Take advantage of getting higher exposure of your eBay listings, get more traffic, and drive sales.
“Since launching Promoted Listings Advanced in June 2021, our overall catalog sales have seen an increase. In fact, in May 2022 we saw a 96.75% sales growth compared with May 2021 as a result of our Advanced campaigns and getting involved in whole catalog coupons.”
— Ultimate Products on ebayads.com
How to Secure Good Performance of eBay PPC Campaigns?
Are you already running eBay PPC campaigns? If yes, revise your current campaigns. If not, then now is the time to switch to the higher gear and try it out, as it offers more visibility than ever before.
eBay states the following campaign criteria determine who wins and gets to the top 4 slots:
- Quality
- Keyword relevance
- Bid amount
- Reserve price
- Other seller’s bids
It does not end there. Take one more step back and after checking the campaigns, delve into the listings as well. Go through the checklist below to create new or correct your current listings. This will definitely help you to improve your chances of securing your listing’s spot in one of the top 4 slots via promoted listing advanced!
eBay Listings Optimization Checklist
- Clear and concise title (max 80 characters, no grammar mistakes)
- Accurate description and product details
- Product specifics (model, size, color, style, etc.)
- High-quality photos from multiple angles (up to 12 photos are included for free)
If you would like to get more information on how to approach and optimize campaigns for eBay’s Promoted Listings Advanced, check our Promoted Listings Advanced on eBay: Ultimate Guide.
Additional Tips for Adspert Users
Our goal is to boost your performance. That is why we also prepared extra tips for you, our loyal Adspert users.
Are you an Adspert user and are selling but not advertising on eBay? Now is the time to reconsider eBay PPC. A newly released slot expansion could be just what you needed to drive sales!
Are you an Adspert user and are optimizing your eBay Ads campaigns? Act fast and increase your chances to snatch those extra slots:
1. Review daily budgets – the slot expansion could bring in additional traffic. Keep an eye on your daily budgets. If necessary, increase them to meet the requirements of potential additional traffic. Remember, Adspert increases the spend only if the algorithm calculates it is necessary to reach your goals.
2. Increase Cost per Day goal – consider slightly increasing Cost per Day goals to take advantage of the slot expansion. Potential additional traffic could affect Cost per Day as well, and in this case, it is better to be prepared and beat the competition!
Can I Still Reach Top 4 Slots With Promoted Listings Standard?
Yes … and no. In their official statement, eBay says that the sellers who are using Promoted Listings Standard (PLS) can get their listings to one of the top 4 slots on the results page. But from now on it will be tougher.
The release also states that the Advanced campaigns will get preferred access to the top of the search. That said, if you are only limited to Promoted Listings Standard, there’s a piece of bad news – your chances of top exposure just got slimmer.
Excellent Time to Try Out Promoted Listings Advanced
Is eBay promoted listings worth it? Dedicating at least a part of your budget to PPC campaigns through eBay Promoted Listings Advanced is a good idea. Especially now when the chances to make it to the top expanded from one to four slots! Chances for increased visibility and potentially higher sales are better than ever.
In case you would like to boost the performance of Promoted Listings Advanced campaigns without almost moving a finger, start a FREE Adspert trial.
