You probably already invested in an E-commerce website, which means that you have started advertising campaigns on one or more search engines, such as Google or Yandex.
To put it more bluntly, this would mean that you’re using a PPC strategy on Google Ads to make sure that your website appears in the top search results.
If you’re not using a PPC advertising campaign, you should seriously consider it because it is one of the fastest ways your website can reach the top. And to help you out, we prepared a full guide on how to optimize Amazon PPC campaigns.
Why Amazon?
You might think that if you already have a website where you sell your products, you might not need to invest in Amazon anymore. You might be right, but we think otherwise, and let us tell you why. Or better yet, let’s allow the facts to tell you why you should sell your products on Amazon and why you should start your own Amazon ads campaigns.
Studies show us that since 2018, most people start their product search directly on Amazon, which means that they will not bother with Google, or any other search engine for that matter. Therefore, potential customers will be lost, because they will not even get to see your products, let alone buy it. Also, people don’t just go on Amazon to buy. They visit the website to get inspired. This means that even though people will not purchase your product, they will still see it, which promotes customer recognition.
If you’re still on the fence, then read more about the benefits of advertising on Amazon and see how much Amazon Ads can help your ROI.
The Basics of Amazon Ads
Amazon has a self-serving platform where you can advertise your products, which is called the Amazon Advertising Console. The great thing about the Advertising Console is that you can use it without having any special account. As long as you’re selling your products on Amazon, you’re set.
Amazon PPC works on a pay-per-click basis, and you can target audiences based on keywords or product categories. We’ve talked extensively about the importance of keywords in ad campaigns because you will need keywords in any advertising campaign.
There are three types of ads on Amazon:
- Sponsored Brands Ads – they stand above the search results, and you can advertise at least 3 products.
- Sponsored Product Ads – they appear at the top of the search results, and sometimes they can appear at the bottom of the page.
- Sponsored Display Ads – these ads appear on the side of the page while you’re actually looking at a product.
The first two kinds of ads depend on keywords, and Amazon, we have exact phrases, broad matches, and negative keywords, which is why you should select your keywords accordingly. Obviously, you will have to bid on keywords, and on Amazon, the minimum bid you can have is 0.10$ per keyword. There is also a minimum daily budget of 1$.
The Display Product Placement ads do not operate on keywords, but rather on the interest of the customer. In other words, they are targeting the products that might transform lead into a customer.
Amazon also presents different bidding types for sponsored ads, which come in 3 different categories:
- Dynamic Bids, Down Only- when you select this kind of bid, Amazon, will reduce your bids when it’s unlikely for a click to be converted into a sale, which can efficiently save some of your financial resources.
- Dynamic Bids, Up, and Down- just like for the previous type of bids, Amazon will automatically adjust the bids, but it’s going to do so whenever the chances of converting into a sale either rise or plummet. When there are high chances, the bid will increase, and when the chances are low, the bid will decrease.
- Fixed Bids- as the name suggests, these bids will remain the same until you manually change them.
Out of the many features that Amazon offers, it also allows you to either go for a manual advertising campaign or an automatic campaign. With the automatic campaign, you select the maximum daily budget and the CPC, set the campaign on running, and just lay back and relax. With the manual campaign, though, you have to perform the keyword research yourself (this includes the negative keywords) and set the bids and match types.
Once you start your Amazon campaign for one or several products that you have, you can, of course, start optimizing them, which leads us to the next point.
What You Should Consider Before You Start
The most important decision you need to make is not whether or not you should start advertising on Amazon but whether you should automate your online advertising campaigns once you have them. You might be asking yourself: ‘Okay, but what are the benefits of automatization in advertisements?’ in which case, we recommend reading our article that exemplifies how automatization is changing digital ads.
But, to simplify the process, this is how we can help you: Adspert will take your advertising campaigns and optimize them, ensuring that your campaigns will have the right keywords as a result of its keyword harvesting. Also, Adspert is constantly forecasting advertising performances, which means that your bids are being changed accordingly, so you’re not losing money.
And the best part is that with our 100% Plug and Play feature, you don’t need to become a PPC expert overnight. With a few simple clicks, allow Adspert to manage your campaigns while taking care of your business needs. And the best thing about Adspert is that you get a 30-day free trial in which you can test out all of the features and see if Adspert is the right fit for you and your business. Don’t wait any more time, and claim your free trial today!
